The Press or Information and Public Relations Unit of the Ministry is charged with the responsibilities of creating awareness and the promotion of the activities of the Ministry through publicity.
15.2 The Press Unit has staff strength of 19. It is headed by a Director.
15.3 For the Unit to achieve the goal of creating that popular awareness, generating support and appreciation for the activities of the Ministry, the Unit uses the following tools:
(i) Creation of mutually beneficial linkages between the Ministry and both private and public mass media outlets for interviews, covering the activities of the Ministry or assisting them to research and balance their stories; facility visits, especially to project sites;
(ii) Establishing and sustaining a robust media relations regime through which communication gaps between the operators of the media and the Ministry are bridged or eliminated for the mutual benefits of both sides;
(iii) Utilising the social media to propagate the success stories inherent in the activities, projects and programmes of the Ministry, including contributing contents to the Ministry’s website and that of the Federal Ministry of Information;
(iv) Development and deployment of billboards at strategic locations in the nine Niger Delta States showcasing the projects and programmes or activities of the Ministry;
(v) Initiation, writing and publishing of articles in newspapers and scripts for radio news analysis on the activities, projects and programmes of the Ministry;
(vi) Collating and assembling audio visual materials for the production of video documentary for broadcast on television stations;
(viii) Ensuring a cordial relationship between the Ministry and the Federal Ministry of Information, the National Orientation Agency and Federal Government-owned Media outlets;
(ix) Utilising photographs to tell the story of the projects of the Ministry in the forms of roll-up banners, photo albums, photo news in newspapers and exhibiting such pictures on photo news boards;
(x) Compiling of contents and assembling same to produce periodical publications showcasing the achievements of the Federal Government through the Ministry of Niger Delta Affairs;
(xi) Documentation of the speeches of the Minister and Permanent Secretary for record and reference purposes as such speeches become sources of facts for researchers on the changing situation in the Niger Delta Region of Nigeria; and
(xii) Continuing with the time-tested role of maintaining press clips for record, research and as proof of success; and ensuring daily press review for the Minister, Minister of State and the Permanent Secretary to keep them abreast of the latest news trend in the Niger Delta Region, the country and abroad.